School of
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About the School of
Graduates from the Universidad Mariano Gálvez de Guatemala will be able to generate
strategies among companies and their clients, which lead to loyalty and long-term
relationships. In addition, they specialize in the development of integrated communication
to facilitate the commercialization of products.
The following is the graduate profile of the Marketing student.
To train professionals in management sciences, with specialization in Marketing, Business Administration and Public Administration, who are critical, creative, innovative and capable of successfully managing organizations within the framework of a changing and globalized environment and who have highly qualified teaching staff.
To be the faculty that develops ongoing and innovative educational processes of professional training in management sciences, acknowledged in its environment for its continuous academic accreditation. Its research production, comprehensive training of students and synergic relationship with the public and private sectors and the community in general.
To know and scientifically interpret the different marketing scenarios, as well as to
investigate, analyze and develop solutions to the investigated scenarios, through the
development and implementation of the following generic competencies:
- Abstraction, analysis and synthesis
- Knowledge practice application
- Time organization and planning
- Knowledge about the area of study and the profession
- Oral and written communication skills
- Information and communication technology usage
- Permanent professional updating
- Critical and self-critical abilities
- Performance in different scenarios
- Creativeness
- Decision making skills
- Teamwork abilities
- Teaching methodology
Director's
Dear students, it is with great pleasure that the Mariano Galvez University School of Marketing opens its doors to a new generation of future marketers. By choosing to join our distinguished program, you are taking the first step towards a career full of opportunities and stimulating challenges. Our institution is dedicated to forging skilled and creative professionals, capable of leading and transforming the national and global marketplace with their innovative ideas. Our marketing degree programs are designed to integrate theoretical knowledge with practical applications, preparing the leaders of the future. We welcome you to join an academic community where excellence, creativity and strategic thinking are the cornerstones of our education. Your future in the world of marketing starts here, at Mariano Galvez University.
Licda. Silvia Cifuentes
Our
team
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Licda. Silvia Cifuentes
Teaching
At the School of Marketing, the teaching is distinguished by its integral approach, combining theory and practice to form professionals capable of facing the dynamic challenges of the business world. With an emphasis on market research, communication strategies and trend analysis, the teaching methodology seeks to cultivate analytical and creative skills in students. Through practical case studies, team projects and the application of technological tools, students acquire a deep understanding of the fundamental principles of marketing, preparing them to lead successfully in a global and highly competitive environment.